Case studies · Client results
What happened when the system met the market.
Real examples of how Fimiliar combines visibility, behaviour and activation to create commercial movement.
Every figure, sourced
Each case study names the periods it compares and where every number comes from.
- The client’s LinkedIn analytics
- Fimiliar’s records and calls
- The client’s own figures, marked as reported
Checked 9 Oct 2026
01Client results
What changed for each client.
The before struck through, the after circled. Each note opens the full case study, with its before-and-after table and sources.
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Go Green ExpertsDom Lavelle, founder
BeforeNo LinkedIn presence
After£150Kdeal off one post
From no LinkedIn presence to a £150,000 deal off one post.
- £42K
- eight-week project from one post, as Dom reports
- £100K+
- follow-on work in the pipeline, as Dom reports
Read the case study
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Advisor in ad tech and M&A
BeforeAbout 1,360 impressions a month
After+2,713%impressions a month
+2,713% impressions a month: an advisor in ad tech and M&A.
- +2,713%
- impressions a month
- +224%
- new connections, 10 months either side
Read the case study
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Advertising consultant
BeforeUnder 3,000 impressions a month
After1.21Mimpressions a month
400× the monthly reach: an advertising consultant.
- 3M
- impressions in 11 months
- 55%
- of his audience director level or above
Read the case study
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NatroceuticsKevin Coyne, co-founder and CEO
BeforeNever posted on LinkedIn
After14countries, across six regions
He’d never posted on LinkedIn. Now his business operates in 14 countries.
- 700+
- reactions on one post
Read the case study
Struck through what it was before Circled what it became As reported: the client’s own figure
02Our own result
Fimiliar’s own backing came from a LinkedIn post.
Not a client case study. Proof that a public track record of thinking builds Fimiliarity before a conversation starts, because it is exactly what happened to us.
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01 · A post
Cathleen Vermaak-Nisbet posted about the business on LinkedIn.
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02 · Read
TCN Cap (London)
That post is how TCN Cap found Fimiliar.
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03 · Backed
Backed
TCN Cap, a venture capital investor, is who backed it.
03Questions
What partners ask about case studies.
Short, plain answers.
Does Fimiliar have case studies?
Yes: Go Green Experts, an advisor in ad tech and M&A, an advertising consultant, and Natroceutics. Each one sets out the client, the challenge, what Fimiliar did, a before-and-after table with its source, what worked, and the outcome.
Where do the numbers in the case studies come from?
From the client’s LinkedIn analytics exports, Fimiliar’s own records and calls, and the client’s public pages. Where a figure is the client’s own, such as revenue, a deal or a partnership, it is labelled as reported by them. Under each table you will find the periods compared and the source, checked on 9 Oct 2026.
What results should we expect, and when?
Warm, qualified meetings with people who already know your firm, booked on your calendar. Aim for a first meeting within 4 to 8 weeks of onboarding. Beyond that we make no forecast: these case studies show what happened for these clients, not a promise of the same numbers for yours.
What is Fimiliar’s own result?
Its own backing. Cathleen Vermaak-Nisbet posted about the business on LinkedIn. That post is how TCN Cap (London) found Fimiliar, and TCN Cap, a venture capital investor, is who backed it. It is not a client case study; it is proof that a public track record of thinking builds Fimiliarity before a conversation starts.