From unknownto unignorable.
Fimiliar is a personal branding and GEO agency for founders. Content gets you seen. GEO gets you found when your buyers ask AI. Warm outbound starts the conversation. Built as one system, not three services.
This week
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Sarah Chen
VP Sales
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New post idea
“Turn cold leads into warm pipeline”
Your buyers check you outbefore they ever reply.
First, they look you up
Before the meeting, before the reply, they look you up. LinkedIn first.
Then they ask AI too
Now they ask AI too. "Who is best at this?" It gives them a name. Probably not yours, because AI can only cite what it can read.
So you are a cold email with a logo
If there is nothing to find, you are a cold email with a logo. The founder they already recognise gets the reply.
Three things,built as one system.
Content
Reach, and the credibility that comes with being seen every week.
We interview you, then write in your voice. Not generated filler, your actual thinking, made readable.
Outbound & engagement
We warm the right people up until there is a real conversation to start.
We build you a new audience filled with Ideal Buyers, warm them up through organic comments, and identify potential prospects who are ready to buy.
GEO
Your company shown by AI models when buyers ask who to hire.
GEO means increasing your chances of showing up in AI models, and that directly affects pipeline.
The writing is about 20% of it.The other 80% is what actually matters.
The writing
20%
Everything else
80%
What fills the other 80%
Strategy & positioning
Positioning & foundations
- Positioning, once off, for you and the company
- A knowledge base for you: interviews, everything already public, your site
- The same for the company
- A voice guide
Content & editorial
Content production
- Posts and articles written for how buyers ask
- Design work per post, where it needs it
- Content interviews, one a month. Two at three posts a week
- Approval sessions, same cadence
Engagement & outreach
Distribution & intelligence
- Ideal Buyer engagement: you name who to reach, we get them engaging
- An intelligence dossier: news, trends and peer-reviewed work in your industry
- Pillar tracking: which themes your Ideal Buyer responds to, then doubling down
GEO
Getting found in AI
- Profile optimization, continuous: bio, picture, banner, about, skills, experience
Account & reporting
Reporting
- One reporting meeting a month
If all you need is someone to write posts, hire a ghostwriter. It’s probably cheaper. If you want results, work with us.
Receipts.
5m+
impressions across client accounts
£1m+
opportunities generated for clients
5 to 10x
more impressions in the first three months
The numbers, up front.
- Content
- The price moves with cadence. One post a week is the floor, three a week is where most clients sit, or post up to five times a week for the maximum results.
- from $4,000/moby posting cadence
- Outbound & engagement
- You name who you want to reach. We get them engaging with your content, then tell you the exact moment to reach out and what to say.
- from $2,000/mo
- GEO
- Initial payment covers GEO positioning and the audit, after that a monthly GEO maintenance cadence runs, because AI answers move and staying in them is ongoing work.
- from $4,000positioning and audit, then monthly
Who we work with.
Founder-led B2B, high ticket, willing to co-create.
This is you
- One to fifty people, or a leadership team of ten to a hundred where we build the leaders, not the reps.
- High ticket and service-led: SaaS, consultants, agencies.
- You are the face of the business, or willing to be.
This is not
- You need pipeline next week. Content is a slow burn.
- You want to hand it over and never speak to us. Co-creation is the method.
- You want the cheapest option. We will not be it.
We’ll be straight up: month one you will see reach. Real inbound usually starts later and compounds from there. If you need leads next week, we are not your agency.
Straight answers.
You can, and some founders do it well. What kills it is consistency: posting is the first thing dropped when the quarter gets busy, and the algorithm punishes gaps. We keep the drumbeat going and bring the pattern knowledge from doing this across many founders.
It can write something. That is the problem, because everyone now has the same tool, so generated posts stopped working. What lands is specific, a little weird and unmistakably you. We use AI for the boring parts and never for the bonding parts.
GEO means increasing your chances of showing up when someone asks an AI a question, and that directly affects pipeline. When a buyer asks ChatGPT or Google AI who to hire in your category, there is an answer. GEO is the work that puts you in it.
We’ve developed an AI-driven, human-led system which pulls from a vast knowledge base of your company, you as a person, your Ideal Buyer, GEO, LinkedIn best practice and a multitude of checks and balances to produce the highest quality output, which is then crafted by a team of expert copywriters. Each post goes through more than 30 different checks and processes.
Content starts at $4,000 a month, outbound and engagement at $2,000 a month, and GEO at $4,000 for positioning and the audit, then monthly. Content pricing moves with cadence, one, three or five posts a week, and we will tell you which one you actually need.
Not as part of this. The engagement covers the individual profile, because that is what buyers trust and what AI cites most. Company posts are scoped separately from the profile work, at an additional cost that is not included in our pricing.
You have read this far.You are already getting fimiliar.
Thirty minutes. We will look at your LinkedIn and your market and tell you honestly whether this is worth your money.