Trust-led lead generation.
Leads earned through trust.
We get consulting and professional service firms leads across 11 channels and earn them through Fimiliarity: how well the firms you want to win know you.
300+data points on how your buyers respond.
Why Fimiliarity wins
Your Ideal Buyers get pitch-slapped every day.
So when they need help, they skip the pitch-slappers and pick the name they already know.
90%
of buyers choose a provider already on their day-one shortlist.
Source Bain & Company and Google, via HBR, Sept 2022 · 1,208 US business buyers, all sectors.
consulting firm for our AI rollout
- YOU
The list · one familiar name at the top.
Who would you call?
Buyers call the one they already know.
The problem is…
Your growth runs on referrals and reputation.
With no system to build and measure Fimiliarity.
Putting that system together is complicated.
- prospecting
- referrals
- outreach
- content
- podcasts
- meetings
- follow-ups
- notes
- CRM
- research
- lead scoring
The turn
That's where Fimiliar comes in.
The film · 1 min 25 s
Read the film's words
Every day, your next client gets pitched.
Hundreds of times.
So they've stopped listening.
When they need help, they find a list.
Ten firms. All the same.
So they pick the one they trust.
Is that you?
Trust takes time. Weeks. Months. Years.
Posting, commenting, podcasts, newsletters, DMs, events, follow-ups, AI search, tracking, research, video outreach, website, referrals, warm-up, prospecting, CRM, notes, lead scoring, meetings, content reviews.
On top of running a firm.
Nobody has time for that.
We cut that down. Waaay down.
So we do it for you.
This is your account universe.
We map the firms you want to win.
Find the people who decide.
Put you in front of them, everywhere they look.
Track every signal.
See who knows you, and who trusts you.
So you know exactly when to call.
Hundreds of pitches. Then yours: “Looking for an AI rollout plan?”
They answered yours. “Good timing, let's talk.” Meeting booked.
Be the name they already know.
Fimiliar. Leads earned through trust. Book a 30-minute call at fimiliar.com.
What we do
Build Fimiliarity with the accounts you want to win.
01
Map the accounts.
02
Find who decides.
03
Build the relationships, on every channel.
The channels
We engineer attention wherever your buyers are.
With content strategy, ads, PR and events, all aimed at the accounts you want to win.
Content · LinkedIn posts
Engagement · a network of buyers on LinkedIn
Outbound · DMs to the right prospects
Email · part of the relationship, not a blast
Website · built for AI search
GEO · generative engine optimisation, so AI names you
Newsletter · a regular read your buyers sign up for
PR · someone else vouching for you
Podcasts · booked on the right shows
Events · hosted event assistance
Ads · seen again by people already interested
One system.
How we know
We see how fimiliar every buying group is with you.
We track every signal we can find from the people who decide at each firm you want to win. Then we plan the next step for each of them, all the way to a meeting with you.
- how much a buyer has interacted with you
- how much they know about you
- how fimiliar they are with you
- LinkedIn impression
- website visit
- event attended
- AI citation
The signals · four of the 300+ data points.
Our system reads them person by person.
Stranger to meeting
From stranger to first meeting, nothing left to chance.
- They start seeing you everywhere.
- You see them noticing.
- You know how fimiliar each of them is with you.
- You know which firms are ready to buy.
- We reach out, and they answer.
One channel gets them to step one. We build the strategy that prompts each buyer to act, track every action across all 11 channels, and take every person all the way to a meeting.
See how the system works-
Fimiliarity isn't luck. It's the plan.
Co-founder and CEO
Cathleen Vermaak-Nisbet
Expert in go-to-market, outbound, GEO and AI. Ex-VC operator. Founded BananaOps, acquired by Fimiliar.
-
Sound like the client, not a brand.
Co-founder and Head of Content
Jonathan Peters-Newman
Expert in personal branding, story and content that sounds like you. Award-winning ad copywriter; co-founded StoriLabs, acquired by TCN Cap.
Proof
What it did for our clients.
- BeforeNo LinkedIn presenceAfter£150Kdeal off one postRead the case study
- Advisor in ad tech and M&ABeforeAbout 1,360 impressions a monthAfter+2,713%impressions a monthRead the case study
- Advertising consultantBeforeUnder 3,000 impressions a monthAfter1.21Mimpressions a monthRead the case study
- BeforeNever posted on LinkedInAfter14countries it now operates inRead the case study
VC-backed by TCN Cap, London
Questions
What partners ask us first.
How do consulting firms get clients?
By being fimiliar to the people who decide, before they start looking. Most buyers choose a firm already on their shortlist. Fimiliar helps consulting and professional service firms get on it: we map who shapes each decision, score how fimiliar you are to each person, judge how ready their company is, and decide the next step for each. Continuously.
How can a consultancy get clients without relying on referrals?
Become known to the right people before they need you, then act when what they do shows they are getting closer. Referrals wait for someone else to think of you; this does not. Fimiliar runs content, outbound, engagement and AI search visibility as one system, reads what people and accounts do, and starts a conversation when there is a reason to. The aim is a first meeting within 4 to 8 weeks of onboarding.
Is this cold outreach?
No. Nobody hears from us until there is a reason to talk to them, and the reason comes from what they have actually done: the case study read twice, the question asked at your roundtable, the sentence they told us themselves. That is warm outbound: the message follows a signal, not a list.
Next step
Turn signals into qualified meetings.
Every signal we track is something a buyer actually did: read a post, visited your site, came to an event. Thirty minutes on your firm and the clients you want to win, to see if you qualify.