One system · Website
The place every other channel sends people to.
Built for AI search, and built to show you who is becoming interested.
02Built for AI search
Built for buyers, and for the AI they ask.
AI reads your site before a buyer does. What changes when it is built for both:
Before · AI has to guess
Answers locked in images, PDFs or animationA different description on every pagePages about you, not the questions buyers askStructured data missing, or saying something else
After · built for AI search
- Every answer in the page text
- One description, word for word
- A page for each question, answer first
- Structured data that matches the page
Ours, word for word everywhere: Fimiliar is a trust-led lead generation company for consulting and professional service firms.
We run it on our own site
One description of Fimiliar, word for word wherever it appears, a page written for AI assistants, AI crawlers named in robots.txt, and every answer in the page text rather than hidden behind motion. It is part of GEO, short for generative engine optimisation: the full checklist.
03Turn visits into signals
Turn visits into signals.
We help create journeys and conversion assets that reveal more intent.
A visit
A signal
A completed assessment or a downloaded guide says far more about a visitor than a page view does.
04The goal
Your website should do more than explain what you do.
It should help you understand who is becoming interested.
- 01
Visitor.
- 02
Interaction.
- 03
Signal.
- 04
Context.
- 05
Conversation.
- 06
Meeting.
05Questions
What partners ask about the website.
Short answers.
How can I identify companies visiting my website?
With a visitor identification tool, which matches a visit to the company behind it, usually from the network it comes from, often inside your CRM or analytics. In the UK and EU, identifying visitors needs their consent, so it only covers people who agree to it. A company name tells you little on its own; what the visitor does next is what shows intent.
How does our website fit into the wider system?
It sits in the middle of it. People arrive from LinkedIn, AI search, PR, email, ads, outbound and events, and what they do next on your site is what matters: a visit on its own tells you little, but the interaction after it starts to reveal intent.
What do you actually add to our website?
Journeys and conversion assets that reveal more intent: case studies, assessments, calculators, benchmarks, guides, forms, webinars and event sign-ups. Each one turns a visit into a clearer signal, because a completed assessment or a downloaded guide says far more about a visitor than a page view does.
Next step
Turn your website into a source of buyer intelligence.
Thirty minutes on your firm and the clients you want to win, to see if you qualify.