01What we did
Twice the posts, his take on the news the day it broke, and outreach to 1,798 of his buyers.
He knew the industry better than most of the people writing about it. Fimiliar made sure the right people heard it.
- Twice the output. From about 14 pieces a month to 28 to 30.
- His read on the news, as it broke. All eight of his posts that passed 100,000 impressions were reactions to industry news. The best reached about 269,000.
- One big week. Seven articles in seven days around the industry’s biggest event week. June and July together brought in 1.6 million impressions.
- Comments in his name. On the posts his buyers were already reading.
- Outreach to his target buyers. A 41% acceptance rate on his connection invitations (737 of 1,798 accepted), rising to 79% in August.
02Before and after
Before and after.
| Metric | Before | After | Change |
|---|---|---|---|
| Impressions a month (when we started, Jul 2026) | under 3,000 | 1.21M | 400×+ |
| Engagements a month (Oct 2025, Jul 2026) | ~300 | 3,258 | ~11× |
| New followers a month (Oct 2025, Aug 2026) | 84 | 1,409 | ~17× |
| New connections a month (before, June 2026 peak) | ~60 | ~750 | ~12× |
| Pieces published a month | ~14 | 28 to 30 | ~2× |
Source: his LinkedIn analytics and Fimiliar’s records, to 17 Sep 2026. Followers roughly tripled over the same period.
03Who’s listening
Reach is only worth it if it’s the right people.
About 55% of his audience is director level or above, including 14% in the C-suite and 11% VPs. 26% work in advertising. His readers include people at the big strategy consultancies, ad platforms and retail media networks.
And they started coming to him. In August, 201 of his 258 new connections were people Fimiliar never invited. 515 people messaged him first between January and September 2026, and 190 of them mentioned his posts. He made 383 new Ideal Buyer connections since April, and a CMO at a major ad tech platform booked a meeting from Fimiliar’s outreach.
04Questions
Questions about this case study.
How much did the advertising consultant’s LinkedIn reach grow?
His impressions went from under 3,000 a month when Fimiliar started to 1.21 million in July 2026, more than 400 times more. His posts earned 3 million impressions in 11 months. Engagements rose from about 300 a month to 3,258, and his followers roughly tripled.
Did the reach turn into business?
Yes. 515 people messaged him first between January and September 2026, and 190 of them mentioned his posts. He made 383 new Ideal Buyer connections since April, and a CMO at a major ad tech platform booked a meeting from Fimiliar’s outreach.
What did Fimiliar do for the advertising consultant?
Fimiliar doubled his publishing from about 14 pieces a month to 28 to 30, built his posts around his read on the industry’s news as it broke, ran a seven-day push of seven articles around the industry’s biggest event week, commented on other people’s posts in his name, and ran outreach to his target buyers, with a 41% acceptance rate on connection invitations (737 of 1,798), rising to 79% in August.
05More case studies
Two more, from the same work.
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Natroceutics
He’d never posted on LinkedIn. Now his business operates in 14 countries
A founder who had never posted. One post earned 700+ reactions; another started the Middle East partnership.
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Go Green Experts
From no LinkedIn presence to a £150,000 deal off one post
One post written for CFOs. A CFO messaged the same day, and Dom reports a £42,000 project from it.