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One system · Engagement

Engagement builds relationships.

Publishing gets attention. Fimiliar helps experts participate in the conversations happening around their market.

Build an engagement engine See the whole system

Your partner's post

  1. Comments
  2. Comes back
  3. Comes back again warmer
Repeated interaction · one comment is a dot. The third in a row is a signal.

01What that looks like

What that looks like.

Five steps, every week, before anyone asks for anything.

  1. We identify the right people.

    The people who shape the decision, at the firms you want to win.

  2. We see who is engaging.

    Who reacts to your experts' posts, comments on them and comes back.

  3. We find relevant conversations.

    The posts your buyers already take part in.

  4. We help your experts show up consistently.

    Something useful to add, and a reply to everyone who engages.

  5. And we track which relationships are getting warmer.

    That reading feeds Fimiliarity, scored for each person and for the account.

02Why it matters

A comment is not just a comment.

Repeated interaction can tell you:

Five readings from repeated interaction Three comments in a row on the left, marked repeated interaction. Five threads lead from them to five readings on the right: who recognises you, who is paying attention, who is interested in the topic, who may be worth connecting with, and who could be ready for a conversation. Each reading is an empty node until it is known. A commentRepeatedinteraction Who recognises you. Who is paying attention. Who is interestedin the topic. Who may be worthconnecting with. Who could be readyfor a conversation.
Five readings · one comment is a dot. The third in a row is lit, and five readings come off it. Each is an empty node until it is known.

Engagement · one of the eleven channels

What it is
Partners taking part in the conversations around their market, not just posting into it.
What it builds
Two-way recognition.
How fast it works
Steady, if it is weekly.
Best for
Finding out who already knows you.
On its own
It takes time every week, and it is easy to drop when you are busy. That is the part we keep going.

All eleven channels, side by side

03The difference

Publishing

Gets attention.

Engagement

Builds relationships.

Publishing puts your experts' thinking in front of the market. Engagement is your experts taking part in the conversations around it, so the people who matter get to know them, not just their posts.

04Where it sits

One part of one system.

Engagement is the first of the signals the system captures, its second stage.

See the whole system

05Questions

What partners ask about engagement.

Short answers.

or pick the ones to ask your AI

How do you build relationships with target accounts before they need you?

Show up, consistently, where their people already talk, before you ask for anything. Identify the people who shape the decision, find the conversations they take part in, and have your experts add something useful there. Track who starts recognising you and engaging back. When the account has a need, your firm is already fimiliar to the people deciding.

How do I get warm inbound leads on LinkedIn?

Take part in the conversation instead of only publishing into it. Comment usefully on posts from the people you want to reach, reply to everyone who engages with yours, and keep showing up. Repeated interaction shows who recognises you, who is interested in the topic and who could be ready for a conversation, and warm inbound comes from people who already recognise you.

What's the difference between publishing and engagement?

Publishing gets attention. Engagement builds relationships. Publishing puts your experts' thinking in front of the market; engagement is your experts taking part in the conversations around it, replying, commenting and connecting, so the people who matter get to know them and not just their posts.

What does Fimiliar actually do for engagement?

We identify the right people, see who is engaging, find the relevant conversations, help your experts show up in them consistently, and track which relationships are getting warmer. That reading feeds Fimiliarity, scored for each person and for the account, which helps decide who gets a conversation next.

Next step

Do not just publish into the market. Participate in it.

Thirty minutes on your firm and the clients you want to win, to see if you qualify.

Build an engagement engine