01What we did
A content engine, not a to-do list.
Fimiliar has run his content since December 2025, around four pillars. Every post starts with something he actually said on a call with Fimiliar. Nothing gets published unless it matches how he actually talks and what he actually believes.
- Personal. His own story, in his own voice.
- Insights & News. His read on what’s happening in ad tech and AI, as it happens.
- Proof. What his track record actually shows.
- Education. The frameworks he already uses with clients, made public.
02Before and after
Monthly averages, before and after.
| Metric | Before | After | Change |
|---|---|---|---|
| Impressions a month | ~1,360 | ~38,300 | +2,713% |
| Impressions a month, without the two breakout posts (Dec to Jun) | ~1,360 | ~21,300 | +1,464% |
| Engagements a month | ~35 | ~570 | +1,523% |
| New followers a month | ~20 | ~53 | +165% |
| New connections (10 months) | 197 | 639 | +224% |
Before = 11 Aug to 30 Nov 2025. After = 1 Dec 2025 to 14 Sep 2026. Monthly figures are averages, so the two periods compare fairly. Connections compare the 10 months either side of 1 Dec 2025. Source: his LinkedIn analytics export (11 Aug 2025 to 14 Sep 2026) and Fimiliar’s records, checked 9 Oct 2026.
03Questions
Questions about this case study.
How much did the advisor’s LinkedIn reach grow?
His impressions went from about 1,360 a month before Fimiliar to about 38,300 a month after, up 2,713%. Engagements rose from about 35 a month to about 570 (up 1,523%), new followers from about 20 a month to about 53 (up 165%), and new connections from 197 in the 10 months before to 639 in the 10 months after (up 224%).
Was the growth just two viral posts?
No. Without his two breakout posts, his impressions still averaged about 21,300 a month from December to June, up 1,464%. His best post reached 133,171 impressions.
What did Fimiliar do for the advisor?
Fimiliar runs his content around four pillars: Personal, Insights & News, Proof and Education. Every post starts with something he said on a call with Fimiliar, and nothing is published unless it matches how he talks and what he believes.
04More case studies
Two more, from the same work.
-
Advertising consultant
400× the monthly reach: an advertising consultant
3 million impressions in 11 months, and 55% of his audience director level or above.
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Natroceutics
He’d never posted on LinkedIn. Now his business operates in 14 countries
A founder who had never posted. One post earned 700+ reactions; another started the Middle East partnership.