Free · For qualified firms · Two 30-minute calls
Find out who AI recommends instead of you.
A free GEO audit for consulting and professional service firms. We take the 10 questions your buyers ask AI before they ever send a brief, and show you who gets named, why, and what to fix first.
We review every application. If we can help, we'll invite you to a 30-minute call.
01The problem
Your next client has already made a shortlist.
- Referrals built the firm, but you can't plan growth around them.
- By the time a brief arrives, the buyer has usually decided who they trust.
- More of that research now starts with ChatGPT, Perplexity or Google's AI answers.
- If AI doesn't name you, you're not on the list, and you never hear about the deal.
02Your audit
What you'll see in your audit.
GEO, short for generative engine optimisation, is how a firm gets named when buyers ask AI who to hire.
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Your score
How often AI names you across your 10 buyer questions, against your competitors.
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Who's beating you
The firms AI recommends instead, and on which questions.
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Why they win
The pages and sources AI reads and quotes for them.
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How AI describes you
The words it uses, and anything it gets wrong.
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What's missing
The follow-up searches AI runs that your site doesn't answer.
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The fixes, in order
Website, technical, outside coverage, reviews and directories, your experts, and getting the facts right.
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30-day quick wins
The 3 to 5 changes that move fastest.
03How it works
How it works.
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Step 1: Apply
We review every application.
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Step 2: Call 1
We learn about your firm and agree the 10 buyer questions together. We bring a draft list.
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Step 3: We run the audit
Your 10 questions, through the AI tools your buyers use.
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Step 4: Call 2, the readout
We walk you through it live. Bring 1 to 2 colleagues who care about growth.
04Who it's for
Is this for you?
It's for you if:
- You run a consultancy or professional service firm.
- Your clients buy judgement, at a high fee, and several people sign off.
- Your partners are willing to put their name and face to their thinking.
Sounds like you?
Then apply. It’s free: two 30-minute calls, and you see who AI recommends instead of you and what to fix first.
Apply for your free GEO audit05Who we are
Who we are.
Fimiliar is a trust-led lead generation company for consulting and professional service firms. We make sure that when a company needs a firm like yours, yours is the one they already trust.
Leads earned through trust.
Cathleen Vermaak-Nisbet ("Cat"), co-founder and CEO. Cat is an expert in go-to-market strategy, relationship-led outbound, sales pipeline, GEO and AI automation. She spent five years as Director of Operations and Portfolio Growth at ITSHE Venture Capital, was Growth Director at Outsell Sales, and founded BananaOps, the relationship-led outbound business Fimiliar acquired. She has coached executives and their teams since 2019, and is completing an Executive MBA at the University of Cumbria.
06Questions
Questions before you apply.
Is it really free?
Yes, the GEO audit is free. It uses the same method as our paid audit, run on 10 buyer questions instead of 50+.
Why do you review applications?
Each audit takes real work, so we only take on firms we can help. We review every application, and if we can help, we invite you to a 30-minute call.
Which AI tools do you check?
We check the AI tools your buyers use, including ChatGPT, Perplexity and Google's AI answers.
Do I have to buy anything?
No, you don't have to buy anything. The fixes in your audit are yours to use, with or without us.
Who should join the readout?
Whoever owns growth at your firm should join the readout: a managing partner, CEO, CMO or head of business development.
Free GEO audit
See who AI recommends in your market.
Free. No obligation. We review every application.